wwTechnology
Benefits of Short Run Colour Print
To find out more about the benefits of short-run colour
printing over the web please click here.
Netservey: print surveys on-demand
What follows is a short review of the benefits that collateral fulfilment can bring to your organisation. All the benefits listed below apply to Netservey's survey solution which is print-on-demand enabled.
 No Waste
No shackles of cost versus volume. With Print-on-Demand it is as inexpensive
to produce one copy as many. Print only what is required.
Powerful Documents
Your print can be specific to the clients needs and requirements, delivering
a powerful business message.
Branding
It is now possible for each document to be branded or tailored specifically
for the client, branded by the organisation who will deliver that product or
service.
Timely
Print on Demand improves the timeliness of marketing in several key areas: it
will reduce the time to initially make the collateral, instant updates remove
the risk of waste through obsolescence. The product can be updated instantly
and is available on the web 24/7 and delivered anywhere in the world by next
day.
No Stock
As each document is Print on Demand and then distributed automatically there
is no management required. No requirement to physically store the collateral,
and most of all no bins full of last years collateral. Only the correct collateral
is available, removing the risk of promoting products that are no longer available.
Cost Effective
Whilst cost per page is more with Print of Demand than traditional printing,
due to increased effectiveness and management cost saving each piece of collateral
in the customers hand is actually significantly less expensive.
Auditable
Print on Demand supplies an increased level of information to the marketer,
clearly identifying whom has had what and when. This information can then be
used to compare to actual sales and will give unprecedented accountability.
This information will identify problem products early or give production managers
early warning of demand peaks. Identify training requirements or failures of
programs.
The Environment
Our product is environmentally friendly and by supporting this method of printing
your organisation is making a significant positive impact on the environment.
The benefits on the environment are:
- Reduced Printing: As all our print is short run, it allows our customers
to print just what is needed. In a published case study one of our customer's
reduce overall print by 80%.
- Reduced Distribution: Distribution is reduced in two ways, first, the physical
amount of print is reduced and secondly print can be printed closer to its
requirement as we have a distributed network of print engines, so we distribute
the electronic copy rather than the physical copy.
- Reduced Storage: As our turn around times are so quick and runs can be
as few as one, there is no requirement to stock print. So no warehouses full
of print, with all that lighting, heating and distribution.
- Reduced Waste: As you only print what you need, the bins full of last years
print is a thing of the past.
These inevitably are not only good for the environment, but they are also
good for your business's bottom line.
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